Toàn Dân was the first deck of cards designed and produced by Ù TRÒN. It was created from our dream to have a deck of cards with the familiar faces of Vietnamese people.
Vietnam of the new millennium is shaped from the turning point that took place in the 20th century. Despite living in a modern society, the old memories of people, of youthful idealism and of transformative events are still living vividly in many people’s mind.
From absolute monarchy to an independent socialist state, from a purely agricultural nation to a more diverse economic landscape, from age-old beliefs to the perfect blend of modernity and tradition. In such time, the role of the people in the society became more dynamic with the formation of new socialist classes: Scholar, Farmer, Worker, Trader and Soldier.
With different attributes and unique mindset, people united together to form an unbreakable force, driving our nation forward. Toàn Dân /twaːn zən/, meaning ‘all the people’, is set to be in the 20th century, as a tribute to all the people of the previous generation and their contribution to Vietnam’s contemporary society.
Those five socialist classes have evolved with time, with globalization and digitalization, but at the core, their characteristics stay unchanged. They remain the founding classes of our current society, whose importance span across economic, social and political domain.
They were the doctors, scientists, teachers, artisans, craftsmen, factory workers, and more. Most importantly, they were the unsung heroes of an unforgettable time. They devoted all their heart and mind for the development of our nation, creating a strong source of support for the soldiers at the battlefield.
The Hearts are styled as the atom to resemble the enormous energy and passion they put into their works.
They played a crucial role in the development of economy. The traders usually had a distinctive vibe, with trendy fashion items and luxurious hobbies. The financial superiority of this particular social class is symbolized by diamond - the most expensive gemstone of all.
Take a closer look, the diamond in our deck is actually stylized from rice grains, as they were the starting point of all the wealth in Vietnamese society in the past centuries.
For centuries, agriculture remained the main economic sector of Vietnam, so it was no surprise that farmers made up the largest part of the population and hence, became the most influential social class amongst the five.
In peace time, they worked diligently all year round to produce crop and food. In war time, they voluntarily enlisted at the call of their country. Good-natured and simple, yet so strong and fearless when needed.
Throughout the 20th century, Vietnam had to fight its way through battles and wars to claim full sovereignty. They were normal people coming together from all walks of life to defend their motherland. All the generals, and all the soldiers became the icons of a painful yet glorious chapter in our modern history.
The Spades icon is re-designed as a spearhead to capture the spirit of the Vietnamese army: strong-willed, fearless and brave.